HOMEMADE DOG FOOD, TREATS & CAKES
About Us
We are passionate about caring for dogs through better food
At WoofTroop, we believe dogs deserve food that is made with care, not shortcuts. We focus on simple recipes, clean ingredients, and small-batch preparation so that every cookie, meal, or cake feels safe to serve.
We don’t aim to be the biggest pet brand. We aim to be thoughtful, transparent, and consistent, especially for dog parents who worry about preservatives, fillers, and overly processed treats.
Everything we make is inspired by real dogs, real routines, and real concerns that come with being a pet parent.
Growing slowly, thoughtfully, and responsibly
Dogs who’ve tried and enjoyed our homemade food
A close-knit family effort, not a factory
Why we started
We began WoofTroop with one simple goal — to give our own dog healthier, safer treats. What started at home is now helping other dog parents make better food choices.
How we make it
Every WoofTroop treat is made in small batches using real, dog-safe ingredients. No shortcuts, no preservatives — just honest food made with care.
What drives us
We’re not a factory — we’re a family that loves dogs. Every order we send out is something we’d proudly feed our own pets.
meet our wooftroop family
Who We Are
Anuja Saxena, Founder
Anuja Saxena is the founder of WoofTroop, a homemade dog treats, cakes and food brand started from her everyday life as a dog parent. Living with her senior dog Blessy and her young pup Enzo, she focuses on making simple, safe, and honest dog cookies. Through WoofTroop, she shares practical dog care tips and food made with real ingredients that pet parents can trust.
Enzo, Chief Fun Officer
Enzo is the Chief Fun Officer at WoofTroop and the real boss behind the scenes. Our loving Labrador, he taste-tests treats, stars in photoshoots, and keeps things fun and honest. Enzo reminds us every day to keep things simple and always put dogs first.
Arman Mathur, Co-founder
Arman Mathur is the co-founder of WoofTroop and plays a supportive role behind the scenes. He helps with keeping things organized, while also taking care of Enzo and being part of his daily routine. Arman’s role is about backing Anuja’s vision, keeping the team motivated, and making sure WoofTroop grows in a calm, positive, and thoughtful way.
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